FREE WORKSHEET: Researching Your Digital Presence

You may remember that WAY BACK in August, we let you download our Social Media Glossary for free. (If you didn't grab it, it's available here

This Glossary was a tiny introduction into the A&D brains, and hopefully gave you a little context into the world of digital marketing. Even if you just bookmarked it as a reference tool, it's certainly hand to have. 

It's now the end of October (WHAT?!) so we thought it was about time to send you the next steps...

Researching your Online Presence. We're all guilty of googl-ing ourselves occaisionlly, but have you done it recently and objectively? 

Take a look at this worksheet, how comfortable does the findings make you? Are you proud, cringing, or still in the dark?

(Click To Download)

(Click To Download)

If you've done the worksheet and come out more confused than ever, terrified about the amount of work there is to do, or simply ready and raring to go,  The Social Collective with A&D is for you. 

In three months, you will go through all our key lessons on digital marketing, from developing your brand to Instagram and SEO, all in a structured, supportive environment.

This is us, giving you the tools to go it alone. We'll coach you along and share all of the skills we have developed over 6 years of growing and launching businesses online, with tips and tricks we've picked up by experience along the way.

The Social Collective is a small community of like minded entrepreneurs looking to develop their digital marketing through an intensive e-course.

It is designed for:

  • Small business owners looking to uplevel their digital marketing efforts, grow their reach and convert their fans into customers.
  • Virtual and Admin Assistants wanting to polish their skill-set, hone their offerings and get down with the digital.
  • Anybody wanting to grow their accounts, create a fan base and engage effectively with brands. Maybe you're a blogger looking for outreach programmes, an athlete hoping for sponsorship or a band wanting to sell out your gigs 

 

Sound like you?

Laura CutressComment
How to be a Social Media Minimalist

So - I'll jump straight to it. 

How much sh*t are you putting online?

We've been thinking lots about minimalism, and the 'tidy desk - tidy mind' mantra a fair bit recently and realised this is something we do automatically online. 

For the last YEAR, we have been checking our Timehop App and making conscious decisions about what we want to have representing us.

If you have heard of the Marie Kondo / KonMari method - 'The Life Changing Magic of Tidying Up', and if you haven't watched the 'Get Rid of Your Sh*t' Youtube video I urge you to do it now!

You see, for the last year we have been systematically DELETING (yes, deleting) posts from our social media, blog and general online platforms. In the true KonMari style - if it doesn't serve a purpose to our brand, or no longer brings us joy, its GONE. Just like we currently have a bag full of old clothes to go to the charity shop for recycling, we outgrow online content too. 

The brand, business and person you were 6 - 12 - 18 months ago, is likely to not be who you are now. Just as our bodies and living space grow and change, so does your online business. 

So we're urging you, take a look at what you're putting out there. Does it serve a purpose? Does it fill you with joy? 

how to be a social media minimalist

We're passionate about helping businesses and people be visible online in a way which feels GOOD to them. It's about enabling them to have a purposeful platform to shout about their passion! We want to be your architect, to build your platform, and give you a loud speaker in front of your ideal audience. We will help small businesses and people unpick their passions and distill it into a brand that they feel proud of. Our utopia is working with people who have something important to say, a purpose to share or passion to make a difference. Our wonderland is where everyone has a voice which makes them feel proud!


We know that actually deleting posts, or cutting back, can bring on The Fear, but we're not talking easing back on your marketing here. 

We're talking about marketing with purpose. 

Everything you say should represent you as a brand. It should distill down to your key message and share it clearly and concisely. Your audience should feel like they know exactly what you are all about, after seeing just one post. 

Sure, you could consider this kinda intense, but the digital world is so noisy these days, how many shots do you think you have to win this audience round? 

Speak to your ideal client directly. Imagine everything you do is for them. What do they need? What do they want? What makes them laugh?

There is no need* to post a picture of your dinner unless you're a health blogger, PT, doing PR for a local company or a chef wanting to show off. Is your cat on brand? Is your toddler? If the answer is no, save it for live stories where your followers can see behind the scenes. It's great to delve deeper into the world of our following and we all love seeing what's going on day to day! 

Strip it back. Hone into your deeper message and purpose and soon you will see that followers are your ideal clients, your engagement is meaningful, and you've saved hours of the day (and your dinner hasn't gone cold) 


If you would like to explore how we can assist you, now is the perfect time to chat and get organised before the new year! 
There are multiple options to work with us but here's the low down: 

1. Social Media Management starting at £99 p/m
2. Consulting Services, Training & Coaching from £199
3. The Social Collective - next round starts Jan 15th 2018, waiting list is open

Laura CutressComment
FREE DOWNLOAD - Glossary of Social Media

Would you like to learn our top secrets and strategies for creating effective marketing campaigns (even if you have no idea where to start...)?

 It's no secret that with information and education comes power. 


Power to make your own decisions, TRUST those choices, and share your message confidently and positively. 

  • Have you ever doubted the choices you make on social media?
  • Is your graphic good enough?
  • Are you saying the right things?
  • Are your posts hitting the right audience?
  • Why is no-one engaging?


Use the following Glossary to kick off the start of your Digital Marketing Journey! 

(CLICK IMAGE TO DOWNLOAD)

(CLICK IMAGE TO DOWNLOAD)


Laura CutressComment
10 Key Items to Send in Your Newsletters

The internet is about to get INCREDIBLY noisy with all the sales, promotions (Black Friday / Cyber Monday I'm looking at you) and general advertising that's about to kick off. Now is the time for you to start utilising ALL the tools in your marketing box.
Sure, you're on social, you're out and about, but what about that lovely lovely 'list' you've been working so hard on for the last year? 68% of markets believe newsletters are the most effective email message in their arsenal.  Are you utilising those key contacts? They have opted in to hear from you - but what should you say?

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Here's our top 10 ideas for your email campaigns! 

  1. Relevant news - This is a no-brainer. What are you up to? What's happening in your industry? Place yourself as the go-to source of knowledge on the area!
  2. Helpful Resources - Being helpful to your target audience is a great way to build trust. Share apps, hacks, resources and helpful tools that will help your subscribers. (e.g. see ourTop 5 Digital Marketing Apps!)
  3. Behind the Scenes - People are curious and love being let in to your world! What are you up to at the moment? Can you share a sneak peek, a video of your creative process, maybe a studio tour?
  4. Exclusive Content - Providing exclusive content will make your subscribers feel super special. This is perfect 'added value' material that only they will get access to (either sole exclusivity or before the wider public). 
  5. Flash Sale! - Drive your subscribers to your website right there and then. Who doesn't love an exclusive offer? 
  6. Personal Info - Your mailing list is relatively private and so its the perfect space to get personal with your audience. Your subscriber love to hear about you as a human, rather than you the business. So what's going on in your world?
  7. Recap - Have you shared recent blog posts or content that your list might have missed out on? A recap email is a great way to send people back to your site and remind them of all the expert content you produce!
  8. Survey / Questions - Do you need feedback on something? When we asked you aboutThe Social Collective, we got fantastic feedback which shaped how we presented this to you! Your audience's voice is invaluable, so ask away - they will appreciate the opportunity to give their opinion!
  9. Promote your business - Share what you do and what you can offer! What are you taking orders for at the moment? Do you have a new product or service to promote?
  10. Share a review or client profile - Have you had awesome feedback recently? Remind your list why you're amazing and what you loved about that particular job. Treat this as a mini-case study: what problem did you solve and what was the outcome?

> We know it's not always easy to know how to approach your social media presence but this is where we can help. From defining your tone of voice to finding your online community and planning how to engage with your ideal client, we can arm you with a plan that will get you there. 
> Finding the time to keep up with the curve on social media can be challenging. Let us manage your accounts for you so that you can get back to doing what you love. We'll take your brand voice and establish a consistent presence you can be confident in. We can help to grow your accounts organically, generating higher engagement and more effective reach. 

Talk to us, believe it, and we can do it!! www.anchoranddash.com/contact

Laura CutressComment
How to Define Your Brand - Checklist

What does your brand say about you?

We've packed off lots of clients on their summer holidays this month, and feel very lucky to be trusted with their brands whilst they are away. 

Which made us think - what does your brand say about you? How clear is it? How can you be sure that it portrays you and your business accurately? 

Take a look at the check-list below. Are you and your team clear on these elements?

  1. Who you are - Who are you and what can you offer?
  2. Brand Statement -What is your mission?
  3. Tagline - Summarise the above!
  4. Logo + reverse logos - suitable for all media
  5. Colour Pallette - Which colours represent you?
  6. Typeography - And fonts?
  7. Elements & Icons - Any flourishes, graphics or icons that sit alongside your logo
  8. Voice, diction & tone - How do you sound?
  9. Digital Media Content & Hashtags - Does this pull through to your digital marketing?
  10. Imagery - What pictures and content are representative of your business?
  11. Patterns & Textures - Backgrounds and aesthetics
  12. Props & Styling - Is there a style you'd like to adhere to?
  13. Media Templates and Layouts - Graphics for social media, website and print

Keen to chat about September? Book a call here. 


Laura CutressComment
Where to Start with Social Media Analytics

When are you going to stop playing at social media and start taking it seriously?


Whilst everyone starts winding down a little for a summer break, we've been trialing a couple of new packages on the down low and have had such an overwhelming response from from our guinea pig clients!

So... we've decided to just jump straight in and offer something new to you all this summer! 

This is for those of you that just flipping LOVE social media. 

Wait. What are you talking about Laura? I thought you wanted us to give you our social?

Ha of course I do! But I also get how interesting it is for you to do it yourself... if that's your thing! It's great to engage with your community, see real-time responses and ultimately get 1-2-1 with your fans. 

So what should you be looking for when it comes to social analytics?

1. Basic Trends

Have your account numbers moved up or down? Followers, engagement and reach. 

2. Your Audience

Where are they, what age are they and when are they most engaged?

3. Your Content

What is your content distribution like? Are you producing varied, media rich posts than can be easily shared and engaged with?

4. Conversion Rate

How many times are visitors clicking through to your site or your CTA button? This ROI is an easy one to track! 

5. Your top (and worst) posts

What can you learn from these? What should you keep, and stop, doing?


The report on my social media allowed me to see the insights of what was and wasn’t working and the demographics of who looks at and interacts with my posts. This has given me great food for thought as to the type of post I should make and who my targets on different social channels are - more effective marketing will come as a result

When it comes to business, is it all play and no work? Is it GO GO GO? Do you have time to stop and think?

Our analytics packages are for real growth. It's for you if you want to see a real impact on social, but need someone to get down and dirty with the stats. 

You are: 

  •  Running a real time business. You need content to be live and online immediately
  •  Feeling stagnant, your account growth has slowed down and your engagement has stalled
  •  Happy to manage your accounts yourself - you love the engagement and process
  •  Busy! It's post and go in your world
  •  Not sure if your posts are being seen by the right people
  •  Ready to get serious about your social marketing and create a fan base

Your work is on the pulse and you need to stay present with your community at all times. 

By using your social stats and analytics to inform your marketing, you will identify your strengths and weaknesses and be armed with the knowledge to continue improving. 

YOU WILL BECOME:

  •  Clear on your wins, and where needs work
  •  Confident that your brand is being portrayed creatively and your mission accurately, attracting your ideal client. 
  •  Organised, supported and prepared to manage your marketing campaigns. 

I used to hate stats too. How boring is it to be presented with an Excel sheet full of numbers and be expected to decipher the results! But then I worked out how to make them pretty, and fun, and tell me EXACTLY what I needed to know. And all of a sudden. 

BOOM. 
Growth. 

Do you want to smash the stats? 
When are you going to stop playing at social media and start taking it seriously?


Chat to us today and let's get you upgraded. You got this. 
 

>>FIND OUT MORE<<

Laura Cutress
5 Free Ways to KickStart Your Campaigns

So. We're round the corner from Q3 - YES REALLY. July - September is where prep goes down for the holidays, whether you want to get friendly with the C word or not*.  
Now is the time to really address your goals. What was your target for 2017? Are you halfway there or has the year run away with you? 

We know that there is no one-size fits all, you and your business are unique. Which is why we offer a range of packages from start up to corporate.  But we also know, that sometimes cash-flow can be difficult. If you're wondering what you can be doing before needing to spend your marketing budget, be sure to tick these off first:

*(that's Christmas, FYI)

1. Run a Giveaway with a popular blogger

Do you have a cute product that fits well with a blogger's brand? Team up to run an awesome giveaway. 
 

2. Pin your brand's infographics and checklists on Pinterest

Make sure the descriptions and links are accurate so people can pin and find you! 
 

3. Guest post on a popular blog

Got something interesting to say? Share on a platform that will widen your audience.
 

4. Only post 25-30% promotional content on social media.

People are more likely to trust you when you're not constantly trying to ram something down their throat. Just sayin'. 
 

5. Build a brand that focuses on customer retention and engage with clients on social media

Encourage your clients to come back time and time again and celebrate their wins with them. Cross promotion, collaboration and participation. 


So. Are you doing those things? 

Leave us a comment and let us know! 

Laura CutressComment
What can you expect from Digital Marketing Management?

Our mission is to support. Empower. Enable. Activate. We want our clients everywhere to be buzzing about what's to come, full of ideas and excited about the next step
What will it take to ignite that thing within that gets you focussed and ready?


It's only when our clients have a spring in their step and are so excited to tell us their news, that we've done a good job. And we won't stop until we do


People don't often realise just what they will get from us. It's not just a few hours of us on Facebook every month. Oh no. It's piece of mind, a 2 hour lunch break, dinner with your children or time to go to the gym. It's no blue screen at 11.30pm at night, and it's someone there to take the stress of your hands. It's not trying to take a photo for instagram after the best light has gone, or trying to work out what to post on Facebook. 

There's just some of the things. And here's what most of our clients get as standard:


DAILY

  • Research the social media industry
  • Load your editorial calendar
  • Create content that is on brand
  • Schedule posts for the next day
  • Monitor the competition
  • Engage with brand advocates, and potential customers
  • Proof copy for blog posts or press releases

WEEKLY

  • Discuss tactics and goals with you and your team
  • Run social media analytics
  • Maintain website SEO
  • Review paid advertising campaigns
  • Research new content ideas
  • Cross promote with other influencers, clients or contacts

MONTHLY

  • Audit your strategy
  • Attend local events or meetings
  • Collaborate with other brands or influencers

QUARTERLY

  • Gauge your capacity and requirements
  • Adjust quarterly goals
  • Review scheduling tools and processes

You can:
- Be confident your business and brand is well represented across social media and on your website

- Be focused on your work and supporting your clients

- Let go of the overwhelm and stress and make time for you
 

''Just need to say you're marvellous!! I can now get up, get on and not worry about my social media and know that beautiful, on brand images and words that sounds like me are being posted ... you are worth every penny!! Interaction has jumped so much'
 

  • Constant support from us to discuss content, campaigns and goals (online, telephone or in person*)

  • A bespoke social media strategy implemented and executed to support your business where required

  • The production of personalised content to promote your brand and share your story

  • Full social media management so you don't have to worry about tweets, hashtags, handles or tagging (Facebook / Twitter / Instagram / LinkedIn / Pinterest)

  • Copy for blog posts with suitable images so that your expertise can be shared with your ideal clients 

  • PPC and Google Adword management to support your campaigns

  • Social Media Analytics



Want to chat about how we can help and what you need. Jump on a call or send us a message, we can't wait to hear all about your business! 

Gracie MartinComment
The Best Sites For Free Stock Photos

Stock photos are PANTS. Full on, 100%, triple A, rubbish. Who wants the cheesy grin of a 'businessman' (read: model in blue shirt) on their website? What about the woman laughing as she eats a salad, or completely misses whilst drinking water?

You'll know that once a month we send out some of our favourite images for you to use, completely royalty free, but sometimes, we go with stock.

We've sorted through the hideousness to bring you the best 10 free photo resources we use, every single day:

free stock photos

1. Unsplash
2. Pexels
3. Fancy Crave
4. Pixabay
5. Stocksnap.io
6. Burst
7. Gratisography
8. Negative Space
9. Picography
10. FoodiesFeed

Our passion is helping small businesses grow, we want to help you create an online presence that supports your business and gives you the confidence to flourish.


Are you a small business owner who dreads going on holiday?
Are you terrified that your social accounts will dry up, you won't be able to switch off and sales will slow down?

It doesn't have to be that way! Let us look after your accounts this summer whilst you have the break you deserve.

We'll take your brand and run with it, maintain engagement and run your campaigns. You'll arrive back home to fans eager to engage, an inbox bursting and you'll be ready to hit the ground running!

From just £99 p/m, it might be the best summer holiday you've ever had. 
We have limited space this year, so get in touch today and see how we can help!

BOOK YOUR FREE CONSULTATION TODAY

Laura Cutress
Top 5 FREE Digital Marketing Apps

Where is the time going?! It's that time of year (well it is in our office) where you are ready to power on, charged up with longer daylight hours and increased productivity. 

But really we all just want a holiday. Amirite? Whilst we're sitting here dreaming of landing that client that wants us on location in Hawaii, you guys should be getting to grips on the stuff out there available to make your life FEEL like a holiday. 

Are you feeling overwhelmed, frustrated or confused when it comes to scheduling, planning and posting??

You are a creative and professional small business owner, wanting to be seen as an expert in their field and feel well represented online. You want to feel organised and supported when it comes to social media, and be confident that your brand is working for you. 

That means confident your business is running whilst you're on the beach... or beer garden. Get away from the computer this summer! 

Today we want to share our most-used FREE apps available to you, which can help you get in control of your social media and free up some time in your day. 

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1. Hootsuite

Now is the time to get your campaigns planned and scheduled so that you can relax in the run up to Christmas. Check out Hootsuite (see also: Buffer) to get organised and schedule your social media posts waaaaay in advance. It's handy to see them as an overview, and for the small business, the free options are more than a useful start! 



2. Canva

A  good introduction to basic graphic design (and we mean basic) but if you want to develop your pre-existing branding, create a new FB ad, or ensure your team stick to a set insta-template, here's a good place to start. TIP - the stock images aren't fantastic. Stay tuned for our top sources of free images and of course, remember that we send out monthly stock images completely free to use every month with this newsletter. Other options:Wordswag



3. Mailchimp

Do you want to email all your clients at once? Mailchimp is a free online email marketing solution to manage subscribers, send emails, and track results. In fact, you're receiving this email c/o Mailchimp right now! It offers integrations with other programs such as websites and facebook which is super handy! Also, you will have seen the news about the new automations! Got current clients you need to update, people booked on a workshop that need reminder emails, or just a group of people that you want to send an offer to? It's now available, and FREE! 



4. IFTTT

Short for "if this then that", the classic computing algorithm, IFTTT links your social platforms, emails and storage together to act as an automated PA. Create recipes to post Instagram pictures to Twitter as native images, or trigger automations for dropbox storage. The world is your oyster here and can be a real time saver depending on the amount of tech in your life! 



5. Headspace

Social media is noisy, busy, and a million miles an hour. The expectation to be “on” at all times can lead to burnout, stress, and an unhealthy work-life balance. The Headspace app works to quiet the mind and sharpen your focus with guided mindfulness meditation.


Our passion is helping small businesses grow, we want to help you create an online presence that supports your business and gives you the confidence to flourish.

What are you waiting for? Have a holiday, and leave us to babysit Twitter. 

Book in for a chat HERE

(We'll bring the mojitos.)

Laura Cutress