What can you expect from Digital Marketing Management?

Our mission is to support. Empower. Enable. Activate. We want our clients everywhere to be buzzing about what's to come, full of ideas and excited about the next step.


What will it take to ignite that thing within that gets you focussed and ready?


It's only when our clients have a spring in their step and are so excited to tell us their news, that we've done a good job. And we won't stop until we do


People don't often realise just what they will get from us. It's not just a few hours of us on Facebook every month. Oh no. It's piece of mind, a 2 hour lunch break, dinner with your children or time to go to the gym. It's no blue screen at 11.30pm at night, and it's someone there to take the stress of your hands. It's not trying to take a photo for instagram after the best light has gone, or trying to work out what to post on Facebook. 

There's just some of the things. And here's what most of our clients get as standard:


DAILY

  • Research the social media industry
  • Load your editorial calendar
  • Create content that is on brand
  • Schedule posts for the next day
  • Monitor the competition
  • Engage with brand advocates, and potential customers
  • Proof copy for blog posts or press releases

WEEKLY

  • Discuss tactics and goals with you and your team
  • Run social media analytics
  • Maintain website SEO
  • Review paid advertising campaigns
  • Research new content ideas
  • Cross promote with other influencers, clients or contacts

MONTHLY

  • Audit your strategy
  • Attend local events or meetings
  • Collaborate with other brands or influencers

QUARTERLY

  • Gauge your capacity and requirements
  • Adjust quarterly goals
  • Review scheduling tools and processes

You can:
- Be confident your business and brand is well represented across social media and on your website

- Be focused on your work and supporting your clients

- Let go of the overwhelm and stress and make time for you
 

''Just need to say you're marvellous!! I can now get up, get on and not worry about my social media and know that beautiful, on brand images and words that sounds like me are being posted ... you are worth every penny!! Interaction has jumped so much'
 

  • Constant support from us to discuss content, campaigns and goals (online, telephone or in person*)

  • A bespoke social media strategy implemented and executed to support your business where required

  • The production of personalised content to promote your brand and share your story

  • Full social media management so you don't have to worry about tweets, hashtags, handles or tagging (Facebook / Twitter / Instagram / LinkedIn / Pinterest)

  • Copy for blog posts with suitable images so that your expertise can be shared with your ideal clients 

  • PPC and Google Adword management to support your campaigns

From just £99 p/m, it's cheaper than employing an assistant, and you KNOW its what we do best. Trust us to bring back that bounce. 

Want to chat about how we can help and what you need. Jump on a call or send us a message, we can't wait to hear all about your business! 

Gracie MartinComment
The Best Sites For Free Stock Photos

Stock photos are PANTS. Full on, 100%, triple A, rubbish. Who wants the cheesy grin of a 'businessman' (read: model in blue shirt) on their website? What about the woman laughing as she eats a salad, or completely misses whilst drinking water?

You'll know that once a month we send out some of our favourite images for you to use, completely royalty free, but sometimes, we go with stock.

We've sorted through the hideousness to bring you the best 10 free photo resources we use, every single day:

free stock photos

1. Unsplash
2. Pexels
3. Fancy Crave
4. Pixabay
5. Stocksnap.io
6. Burst
7. Gratisography
8. Negative Space
9. Picography
10. FoodiesFeed

Our passion is helping small businesses grow, we want to help you create an online presence that supports your business and gives you the confidence to flourish.


Are you a small business owner who dreads going on holiday?
Are you terrified that your social accounts will dry up, you won't be able to switch off and sales will slow down?

It doesn't have to be that way! Let us look after your accounts this summer whilst you have the break you deserve.

We'll take your brand and run with it, maintain engagement and run your campaigns. You'll arrive back home to fans eager to engage, an inbox bursting and you'll be ready to hit the ground running!

From just £99 p/m, it might be the best summer holiday you've ever had. 
We have limited space this year, so get in touch today and see how we can help!

BOOK YOUR FREE CONSULTATION TODAY

Laura Cutress
Top 5 FREE Digital Marketing Apps

Where is the time going?! It's that time of year (well it is in our office) where you are ready to power on, charged up with longer daylight hours and increased productivity. 

But really we all just want a holiday. Amirite? Whilst we're sitting here dreaming of landing that client that wants us on location in Hawaii, you guys should be getting to grips on the stuff out there available to make your life FEEL like a holiday. 

Are you feeling overwhelmed, frustrated or confused when it comes to scheduling, planning and posting??

You are a creative and professional small business owner, wanting to be seen as an expert in their field and feel well represented online. You want to feel organised and supported when it comes to social media, and be confident that your brand is working for you. 

That means confident your business is running whilst you're on the beach... or beer garden. Get away from the computer this summer! 

Today we want to share our most-used FREE apps available to you, which can help you get in control of your social media and free up some time in your day. 

style sneakers (3).png

1. Hootsuite

Now is the time to get your campaigns planned and scheduled so that you can relax in the run up to Christmas. Check out Hootsuite (see also: Buffer) to get organised and schedule your social media posts waaaaay in advance. It's handy to see them as an overview, and for the small business, the free options are more than a useful start! 



2. Canva

A  good introduction to basic graphic design (and we mean basic) but if you want to develop your pre-existing branding, create a new FB ad, or ensure your team stick to a set insta-template, here's a good place to start. TIP - the stock images aren't fantastic. Stay tuned for our top sources of free images and of course, remember that we send out monthly stock images completely free to use every month with this newsletter. Other options:Wordswag



3. Mailchimp

Do you want to email all your clients at once? Mailchimp is a free online email marketing solution to manage subscribers, send emails, and track results. In fact, you're receiving this email c/o Mailchimp right now! It offers integrations with other programs such as websites and facebook which is super handy! Also, you will have seen the news about the new automations! Got current clients you need to update, people booked on a workshop that need reminder emails, or just a group of people that you want to send an offer to? It's now available, and FREE! 



4. IFTTT

Short for "if this then that", the classic computing algorithm, IFTTT links your social platforms, emails and storage together to act as an automated PA. Create recipes to post Instagram pictures to Twitter as native images, or trigger automations for dropbox storage. The world is your oyster here and can be a real time saver depending on the amount of tech in your life! 



5. Headspace

Social media is noisy, busy, and a million miles an hour. The expectation to be “on” at all times can lead to burnout, stress, and an unhealthy work-life balance. The Headspace app works to quiet the mind and sharpen your focus with guided mindfulness meditation.

_____________



Our passion is helping small businesses grow, we want to help you create an online presence that supports your business and gives you the confidence to flourish.

Are you sitting there now thinking, 'yes well, that's all well and good but can't you just do it for me?'

YES WE CAN. 
 

Here's what our latest Smooth Sailing client had to say about our work, just 4 days in:
"Just need to say you're marvellous!! I can now get up, get on and not worry about my social media and know that beautiful, on brand images and words that sounds like me are being posted ... you are worth every penny!! Interaction has jumped so much!"

What are you waiting for? Have a holiday, and leave us to babysit Twitter. 

Book in for a chat HERE

(We'll bring the mojitos.)

Laura Cutress
How to Continue your Marketing Campaigns Whilst On Vacation

By the end of May, we'll have had 4 Bank Holidays here in the UK over the space of 8 weeks. Sure, that's good where the weekends are concerned, but that's 4 working days lost in a short amount of time! For many businesses and self employed solo-preneurs, that's 4 days of client contact and billable hours lost. 

However, we want our clients and the wider A&D family (that includes YOU!) to never feel out of touch with their audience, so with the next bank holiday round the corner, here's our recommendations:

1. Scheduling - use your Blog and Social Media Scheduling tools to keep your accounts active during your down time

2. Set your out of office - let your community know you're taking a break! Let them know you're away for a few days and they will appreciate your holiday responder reminding them when you are back.

3. Re-purpose - 4 day weeks got you so crazy busy there's been no sign of new content? Find a piece from the archives that's still relevant, re-package and re-share! Just because you've published it once, don't let your well curated content sit gathering dust! 
 

"But, I don't even have time to do any of those things!"

You need to check out Smooth Sailing. Our retainer package that allows you to be confident your business and brand is well represented across social media and on your website, get focused on your work and supporting your clients instead of what's happening online and ultimately let go of the overwhelm and stress and make time for you!

We have ONE more spot open for intake in May, so if you've been pondering it for a while, get in touch and let's get started today! 

Laura Cutress
The Best Times to Post on Social Media

THE WHERE, WHEN, AND WHY... 


We are having a FABULOUS week so far, fully unpacked in the new office (you can see more on our Instagram Stories) and have some very exciting meetings in the pipeline! 

The sun is still hiding away, but next week is a Bank Holiday so there's hope yet! 

Today we have a really short, sharp helpful post for you all. We understand that it's not always possible to post daily, and until you can get help to stay present all the time, you have to be picky about what, and when, you share online. Consistency is key...! 

It isn't enough to post content whenever you feel like it... but there's no on-size fits all of when to post either. Annoying. 

The best timing depends on: the platform, your audience location, your goals and your community. So, here's the best times to get the best out of your bare minumum:

FACEBOOK

Wednesday, Thursday & Friday - 12pm - 4pm
Weekends - Midday

People use Facebook at work, home and out and about. The closer the weekend is, the more people check out, and check into, Facebook

---
 

TWITTER

Monday - Friday - 12:00-6:00pm

Twitter is most popular during short breaks, like down time at work an don the commute. Click-through rates are higher during weekdays and work hours.

---
 

INSTAGRAM

Anytime! 

Built for mobile devices, users are online everywhere, all the time! One for spontaneity! 

---
 

PINTEREST

5 - 11pm weekdays & Saturday mornings

Pinterest users are predominately female, and are most active in the evening so post when people have more time to sit back, relax & pin.
 


If you want to talk to us about managing your social media effectively, check out our Smooth Sailing Packages

From just £99 p/m we'll take your brand and run with it, increasing your following, engaging your community and making time for you to do your job! 

This is the fairy godmother of online marketing. It's for you if you feel overwhelmed keeping on top of your social offerings, lost in a sea of hashtags or simply out of time to spend managing your accounts. You are ready to feel confident that your brand is well represented online and reaching your ideal client, to free up some time to focus on what you do best and feel supported in all your campaigns.

BOOK YOUR FREE CONSULTATION TODAY

Laura Cutress
How to Beat the Instagram Shadowban

Have you heard about the reported Shadowban that's allegedly doing the rounds on Instagram? 
No?

Well thanks to a new, aggressive, algorithm aimed to tackle spam-bots, accounts all over the world, both business and personal, are being HIDDEN from external users when searched for. That means unless a user directly follows you, they won't see your posts. 


What does that mean? 

  • Less Reach
  • Less Impressions
  • Less Engagement
  • Less Visibility! 


For businesses and communities online who reply on their instagram feeds to connect with their community, that could be devastating!

Last week, the A&D account was hit HARD. We went from a 150+ engagement rate to just 10 overnight. It's like we were invisible, and the panic set in. Our business is ON social media!  What had gone wrong? Would we lose all of our clients?

Fortunately due to the way we manage these accounts... we know exactly why our account was affected, and our clients' weren't. We have the stats, the strategies and the systems to keep our clients from losing touch with their following and we picked things back up again right where we left off. 

If you're freaking out about this affecting you and how detrimental it could be, calm down and make sure you're doing these 5 simple things:

  1. Stop copying and pasting your hashtags. Do your research, be specific and find your target audience. 
  2. Mix it up a bit. Post organically - try different times of the day and don't look too robotic! 
  3. Take it easy on the automation. As above, make sure your scheduling tool isn't breaking Instagram's terms of service and don't even think about automating likes/comments! 
  4. Don't abuse Instagram's hourly and daily limits. Try not to exceed 150 likes, 60 comments and 60 follows/unfollows per hour.
  5. Take a break! 48 hours of down time can give your account time to settle. Switch off, and have some time off-screen.


So.. if you want to talk to us about how you can be sure to stay on top of those fickle Instagram algorithms and keep growing your accounts withengaged followers, grab a Social Activator Session with us today. 

Simply pick a time to suit you and we will spend 2 hours, 1-2-1, giving you the low down on how you can kick ass on social media.

We will get to grips with your social media woes, fast-track your marketing and accelerate your campaigns. Ask us all your questions, and we'll set you on the right path to see results immmediately.
 

SNAG YOUR SPOT TODAY

Laura Cutress
7 Simple Content Ideas

Content Creation... 


We all do it, even if we don't think we do! Maybe you flit aimlessly through instagram, or post sporadically on Facebook. Maybe you have a strategy but don't know how to implement it, or are simply stumped at what to say. 

You KNOW you are supposed to balance your content, take original images and share unique ideas... but where to start? 

Our newsletter today has 7 REALLY SIMPLE ideas that you can use to get you through the content week! Hoorah! 

So, here's 7 simple cues you can use to structure your content planner! 

1. Big Ideas - Share expect opinion (yours or someone elses), an idea or quote

2. Humour - Delve into the world of meme or gif for one that tickles you. 

3. Interaction - Ask a question, share a photo contest or quiz, or post a fill-in-the-black sentence.

4. Current News - Share POSITIVE news about your industry, business or community

5. Giving Back - Feature customers, share a giveaway or make a coupon/discount available

6. Day in the Life - Share a candid photo of your business or feature an employee

7. Education - Tell people about your product/service, what it can do or how they can use it better. 


Got these down already and still feel lost? You need a Social Activator session! Trust us, 2 hours can change how you view digital marketing forever*


(* until they update Facebook, again) 

Laura Cutress
How To Spring Clean Your Social Media

Time for a Spring Clean?


Good morning! Today I am sitting in my little office in Sheffield, with the sun streaming through the windows and a freshly brewed coffee in my mug.  It's the first mailout of March and things are looking good! It's amazing how much brighter things feel with some sun on your face, right? 

So today I'm harnessing that vitamin D boost and throwing the windows open, blowing away the cobwebs and getting excited about Spring and Summer just around the corner. We've launched a new mini-package and this month sees the start of so many exciting projects! 

We know that many businesses are seasonal. Just like me, you thrive in the sunshine. What can you do today that is going to set you up for the next Quarter? Maybe its a polish of your packages, a jig around of the website, a new seasonal cover page for your Facebook page or maybe it's time for a whole new re-brand. Wherever you're at, don't hold onto the winter blues. Spruce things up a bit and get out there! 

If you're interested in giving your social media a spring clean, here's a blog post we wrote for Simplified Accounting recently giving you some really quick and easy things you can be doing. 

In the UK, over 81% of small to medium businesses use social media, and over 94% do so for marketing purposes. Depending on your goals, your business and preferences, you might have some time to market your business on a range of social media platforms…

Facebook is currently the largest with over 1 Billion worldwide users, and is known to provide the largest opportunities when communicating with consumers in a non-obtrusive way. To put the scale into perspective, Facebook users share 1 million links every 20 minutes! 

Twitter is most popular in the USA and is effective when communicating business -to-business in the UK. With 241 million users, if you can be concise enough to get your message across in 140 characters it could be for you!

In addition, Instagram is now increasingly popular with young users. Many brands are participating through the use of hashtags and posting pictures customers can relate to. The most followed brand is National Geographic due its spectacular images and wanderlust appeal. Overall, the world of social media is a very large pond full of very enthusiastic fish – so what can you do to make the most of it?

GET CLEAR ON YOUR MESSAGE

By posting information online we are hoping to engage somehow with our ideal client. By getting clear on who you are and what you do, you can be confident putting your message out there. Defining your brand will help you think about your clients and their needs. Are you portraying that accurately online?

  • Why are you using social media? What are you trying to achieve?
  • What do you do?
  • Who do you help?
  • What services do you provide?
  • How can you assist?

MAKE SURE YOUR INFORMATION IS UP TO DATE

Is your social media doing your business and your capabilities justice? Take a look (or ask a friend!) to answer the following questions:

  • Are your profile picture and cover pictures clear?
  • Are your contact details up to date? Can your clients easily get in touch?
  • Utilise the call to action button (Facebook) or link option (Twitter / Instagram ) – is it directing clients to make a booking?
  • Are your services easily found or obvious to the reader? Update your ‘services’ and ‘about’ sections.

BE ACTIVE

Have you noticed that sometimes you can post but no one seems to see it? Social Media feeds are dictated by algorithms (i.e. a computer decides who gets to see your stuff!), and the best way to stay top of your followers’ feeds is to be active. Posting, commenting and sharing with your community will increase your engagement rates and subsequently increase your visibility. Can’t commit to frequent posting? Pick a schedule that works for you and stick to it – consistency is key.

ADD VALUE

As a professional, you should always be looking to be seen as the ‘expert’. You hold the qualifications, you know your stuff. Do the readers of your posts know that? Make sure that you are adding something of value to your audience. You’ll create a much stronger brand reputation if you focus on creating useful content that viewers will want to share and engage with!

  • Share information – News report, useful information or interesting articles
  • Add your own content – Have an opinion on something? Share it! 

 

AUTOMATE

Already an avid user of Social Media but feel like it could turn into a black hole where your time in concerned? There are lots of options when it comes to scheduling and automation which could turn an hour-a-day job, into an hour-a-week, freeing up your time to spend doing what you love. Also handy when it comes to going on holiday to keep your page active!

GET INVOLVED IN THE COMMUNITY

There are many ways you can signpost people to your social media posts - #hashtags, tagging fellow brands, clients and associations and adding accurate descriptions.  Make it easy for people to find you – and spread the love! 

By focussing on one of these aspects at a time, it is easy to steadily grow your following and reach. However, digital marketing takes time, patience and a clear strategy to produce direct results. Create quality content that adds value to your audience – pictures, posts and articles will display your business and abilities clearly which can you share on social media to show everyone how great you are!

 

Laura Cutress