How to Define Your Brand - Checklist

What does your brand say about you?

We've packed off lots of clients on their summer holidays this month, and feel very lucky to be trusted with their brands whilst they are away (and okay, a teeny bit jealous too!). We've been given launches, blog posts, social media and newsletters and just LOVE getting under the skin of what makes these businesses tick! 

When they know what they are passionate about, so do we. And that means we can shout about it on their behalf! WOOOHOOO! 

But what if you don't know? What if your brand is missing something that means your posts just aren't hitting the spot? 

Take a look at the check-list below. Are you and your team clear on these elements? 

  1. Who you are - Who are you and what can you offer?
  2. Brand Statement -What is your mission?
  3. Tagline - Summarise the above!
  4. Ideal Client - Who are they and what do they want?
  5. Logo + reverse logos - suitable for all media, your logo should be your calling card.
  6. Colour Pallette - Which colours represent you? Do they pull through to your content?
  7. Typeography - And fonts? Are they consistent?
  8. Elements & Icons - Do you have any flourishes, graphics or icons that sit alongside your logo? Do you use them to illustrate your message further?
  9. Voice, diction & tone - How do you sound? Are you joke-loving and upbeat, or more corporate and serious?
  10. Digital Media Content & Hashtags - Have you done your research?
  11. Imagery - What pictures and graphics are representative of your business? 
  12. Patterns & Textures - Backgrounds and aesthetics
  13. Props & Styling - Is there a style you'd like to adhere to?
  14. Media Templates and Layouts - Graphics for social media, website and print - are they the same across your channels?

Do you want to feel confident that your marketing is hitting your target audience, every single time?

Do you want to spend less time on social media?

Do you want to feel proud of your brand?


At Anchor & Dash, we excel at calming the storm and turning your specialism into a brand message to be proud of. We’ll get you in front of your ideal clients and make sure you’re communicating with them in a way that resonates.

Keen to chat about working together this September? Book a call here. 

Laura CutressComment
What can you expect from Digital Marketing Management?

Our mission is to support. Empower. Enable. Activate. We want our clients everywhere to be buzzing about what's to come, full of ideas and excited about the next step
What will it take to ignite that thing within that gets you focussed and ready?

It's only when our clients have a spring in their step and are so excited to tell us their news, that we've done a good job. And we won't stop until we do

People don't often realise just what they will get from us. It's not just a few hours of us on Facebook every month. Oh no. It's piece of mind, a 2 hour lunch break, dinner with your children or time to go to the gym. It's no blue screen at 11.30pm at night, and it's someone there to take the stress of your hands. It's not trying to take a photo for instagram after the best light has gone, or trying to work out what to post on Facebook. 

There's just some of the things. 

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And here's what most of our clients get as standard:


  • Research the social media industry
  • Load your editorial calendar
  • Create content that is on brand
  • Schedule posts for the week ahead
  • Hashtag research
  • Monitor the competition
  • Engage with brand advocates, and potential customers
  • Proof copy for blog posts or press releases


  • Check in with you and your team
  • Maintain website SEO
  • Review paid advertising campaigns
  • Research new content ideas
  • Cross promote with other influencers, clients or contacts


  • Audit your strategy
  • Run social media analytics
  • Attend local events or meetings
  • Collaborate with other brands or influencers


  • Gauge your capacity and requirements
  • Adjust quarterly goals
  • Review scheduling tools and processes

You can:
- Be confident your business and brand is well represented across social media and on your website

- Be focused on your work and supporting your clients

- Let go of the overwhelm and stress and make time for you

''Just need to say you're marvellous!! I can now get up, get on and not worry about my social media and know that beautiful, on brand images and words that sounds like me are being posted ... you are worth every penny!! Interaction has jumped so much'

Want to chat about how we can help and what you need. Jump on a call or send us a message, we can't wait to hear all about your business! 

Laura CutressComment
How To Decide What To Share Online

Question - When did you last Google yourself?

We’re not narcissistic creatures here at A&D, but we are realists. And in order to have a realistic understanding of your brand’s online presence, you need to pop your name and your business into a search engine pretty regularly. So go on, take a deep breath and prepare yourself for the good, the bad and the downright ugly. Fingers crossed there’s nothing that falls into that last category, but you never know - or rather, you don’t unless you Google...

Don’t forget to log out of your Google accounts and don’t look past page two (when was the last time you did that in real life?) OK, now it’s time to rationalise your findings. What have you found that’s good - and by good, we mean representative, high-quality and consistently on-brand? And what’s not so good? Remember, no news is not necessarily good news for a small biz - OK, so there might not be any dodgy photographs of you falling out of a club in Magaluf or your cringeworthy emo poetry online for all to see, but turning up no relevant search results also means that you’re invisible to your target market. Doh!

And here’s a related point - when judging what’s ‘good’ and ‘bad’, you need to not only use your own internal gauge, but also the imagined yardstick of your ideal client. In other words, how does your business measure up in the eyes of the people you want to promote yourself to? Because at the end of the day, it’s their view, not yours, that really counts.

So let’s think about that client - the one you dream of, the one you see snippets of on Instagram, Twitter accounts, in the supermarket and think, ‘YOU, yes YOU, I want YOU to be the person who books my services/buys my product/looks at my website at thinks ‘Woah man, this is GOOD.’ And when I say think about, I mean really think about them. Get under their skin and inside their head. Do the mother of all mind-mapping activities and consider everything about that perfect person, from their age-range and gender to their favourite coffee shop, books and boxset of choice. It might not seem immediately important to know whether the guy you’d like to sell to prefers Game of Thrones to McMafia, but believe me, every little helps.

Now go back to what you found online with your Googling exercise with this ideal client in mind. How do you look to them? How can you adapt and refine your content - your blog, free resources, special offers and so on - to get them sitting up, paying attention and clicking links?


Well, here are some ideas to get you started:

  • We’ve said it before and we’ll say it again - the delete button is your friend. It’s not cheating, it’s curating. Think of yourself as the custodian to your own private collection of artwork. Which ones do you really want up on the gallery wall?

  • How do your findings fit with your own analytics? Did you get great engagement on an Instagram post scheduled for 7am but weren’t really sure why? Um, could it be that your ideal client includes women on maternity leave who just so happen to have an early morning wakeup call every morning? Investigate connections between the stats that are available to you and the life patterns of the people you’re targeting.

  • Stick your ‘Ideal Client’ thoughts up somewhere you can see it regularly. Read and re-read it until it becomes an internal script. Everything you produce in terms of content, services, offers and social media posts should have this person at the forefront of your mind.

  • Be patient and don’t panic. Real, authentic, meaningful growth takes time, but it’s worth it. Also, don’t think that by focusing on one particular ideal client that you’re missing out on swathes of other people who might be interested in your business - you’ll continue to attract non-ideal-but-still-pretty-darn-good-clients through this marketing strategy. We promise.

And a final disclaimer: these exercises are about honing your presence, but they’re not about being disingenuous. Thinking about your ideal client is a way of working out what’s really important to you and your business - figuring out the kind of people that you enjoy working with the most and how to get - and keep them - on board with your brand. You’re placing the client at the centre, which is what all smart businesses should do, but the foundation is you - your talents, your abilities and your desire to work with like-minded folk.


Laura CutressComment
Setting Business Goals that Work (and what we're working on this year)

Back on the 31st December, I’m afraid I did a little brag on Instagram - well if you can’t take stock and celebrate success at the end of the year, when can you?

You see, 2017 was a standout year for Anchor & Dash - our annus mirabilis if you like. Our client base expanded - good news travels fast, I guess - and I decided I couldn’t go it alone any more. So I took the plunge and welcomed an assistant and a couple of utterly inspirational freelancers to the A&D team. Plus we went Ltd., I paid myself an actual salary and took another trip to my beloved Iceland. Oh, and I got engaged! All the applause and high-five emojis!

Ahem, but I digress. Back on New Year’s Eve, I declared I didn’t need any resolutions. I was super-happy with A&D’s progress over 2017, getting tonnes of great feedback from businesses we’d been working with for a while and feeling pretty ecstatic about the wonderful new clients on our books. How does the saying go - if it ain’t broke, don’t fix it?

But lately I’ve been thinking about goals, inspired partly by this blog post by our lovely client Rachael at Simplified Accounting. Rachael doesn’t do resolutions either, but talks some serious sense about setting SMART targets (remember that? Specific, Measurable, Achievable, Realistic, Timely - thank you, Mr Careers Advisor!) for your business. And so I thought it was about time I laid out some of our goals for Anchor & Dash - and, by extension, our goals for your business.

Now we have the ultimate #DreamTeam in place - you can check out their faces and credentials here - we’re even better positioned to take your design and digital content dreams and turn them into reality. Not sure where to start with social media? We can help. Need a consistent, engaging online voice that targets your ideal client? That’s our speciality. Depending on the level of support you want, we can provide you with specific market research, create killer original graphics and images and produce website copy that’s totally authentic and representative of your brand.

But that’s not all. Behind the scenes, we’ve set ourselves the target of sharpening our collaboration game: we’ve said farewell to spreadsheets and hello to the infinitely more flexible Project Management app Trello. We’re determined to practise what we preach and share more positive feedback from our clients with no apologies. And so without further ado… 

Here's the Anchor & Dash Goals for 2018: 

Anchor & Dash, Office Sheffield

1. Nurture our existing community

You guys are awesome, you already know that. And I LOVE that you are part of our wider crew as we navigate these somewhat choppy waters of small business development (both yours, and ours). It's so amazing that we have some many connections offering support, words of advice and encouragement. So I feel that it is important to be present and engaged with our community. We are striving to share valuable content, for FREE, through the blog, newsletter and across social media, and welcome all comments and questions with open arms! We're here, will put the kettle on, and can't wait to hear your plans. 

2. Collaborate with our clients

Our systems have just had an epic overhaul which means communicating and collaborating with our clients is now super effective, easy and super-speedy. We're now using Trello for a project management system and inviting clients to collaborate with us there on their projects. We have always striven to be part of their team, not a corporate agency, and now we can chat and share ideas and content all in one spot! It's so exciting and an amazing progress point for us moving into 2018! Our current clients are loving it and so is the A&D team! 

3. Provide a service that is top notch

Our services cover everything digital marketing. Social media strategy and management - tick. Blog copywriting - yep! Photography and content creations - hell yes! We can even give you a brand new logo and killer website design. And can one person do all of those things to the best standard possible and turn it around super-slick? No they cannot. Which is where our #dreamteam come in! With Laura heading the squad (that's me), our team of specialists are here to make your ideas sing and your pages pop. They really are the best and our services are now SO on point, you won't know what's hit you. In 2018 we will continue to give the best to our clients, and that means making sure the talent is available for them 100%! 

4. Create a springboard for other inspiring freelancers and small businesses. 

2018 is our year for giving back. That means paying freelancers properly, refusing to book for 'exposure' and empowering other small businesses to charge their worth. It means giving a meaningful platform to MORE small businesses who are making an impact in this world and allowing their voice to be heard. It means giving back to charities and people in need in our area (both locally, and industry) and we have a list of worth causes right in front of us every single day. We'll be donating time and money back to the start gates, because that opportunity doesn't come around often and we feel that everyone should have the best chance possible. 

I know - don’t we just work with the BEST people?

Another target is to keep reiterating our mission statement: the aspect of Anchor & Dash we think sets us apart from everyone else. You see, here at A&D we’re all about remaining true to our core values - no shortcuts, no quick-fixes, no botched jobs or bots but 100% focus on meaningful, authentic growth for your business. Real, purposeful growth; the kind that equals clients rather than lurkers and is measurable in terms of sales rather than meaningless stats. That takes thorough research, personalised attention and thoughtful collaboration - all services which we pride ourselves on providing.

And so finally that brings me to the last of our key goals for 2018: to introduce a tailormade Unlimited package for clients who want a completely individualised service. And it’s there - check it out on our Packages tab. It’s beautiful, brand new and shiny  - and ideal for the business that wants to call all of the shots when it comes to their online presence. Interested? We’re taking bookings now by application only. This package is for the businesses who are really ready to launch. Those of you who know exactly what you want, who don’t want a cookie cutter package and are ready to walk to the beat of their own drum. Your business is flexible, fluid and about to take off. You need a team ready to jump right in and run with it!

So that’s us for 2018 - no resolutions, but plenty of goal-setting for Anchor & Dash and, more importantly, for you and your business. Want to take 2018 to the next level? Schedule a call and see what we can do for you.

Laura CutressComment
Our Top Tips for Letting Go of Social Media Overwhelm

When I joined Instagram way back in Ye Olde Dark Ages (ahem, 2012), the now-infamous photo-sharing social media platform was barely two years old. All around me, people were posting blurry photos of cats followed by a funny SMS screen grab followed by a sunset. No one ‘curated’. No one thought about their ‘aesthetic cohesion’. We were all too busy doing whatever we were doing in 2012...err, watching the Queen’s Diamond Jubilee on the telly? Sigh. It was a simpler time...

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Nowadays, you just need to open your social media platform of choice - Instagram, Twitter, Facebook, whatever - to see that the whole operation has become a bit more - well, slick. Individuals have been rebranded as influencers, shaping trends and commanding huge sponsorship fees. Businesses aren’t just there to inform clients about a product or service; they’re promoting an outlook, a way of life, a holistic vision of an aspirational existence. Photographs that don’t fit with the message or the colour-palette are mercilessly culled, or they simply don’t make it onto those hallowed squares in the first place. Everyone looks so much more together than they did five or six years ago.

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They want fresh, inspirational, consistent content that fits with their sense of identity. They scoff cynically at #instacliches and shady advertising; at those who post too often or too little or who use the ‘wrong’ hashtags. It’s not that they’re being deliberately callous - it’s more that the bar has been raised. 500 million Instagram users are active on the platform every day (check out more stats here if you’re interested in who those 500 million are) and, frankly, there are so many of us competing for attention that promotion has become an carefully-scripted artform.

Feeling a little overwhelmed? Trust me, you’re not alone. Thankfully, here at Anchor & Dash we’ve come up with some helpful tips to overhaul your thinking - we’re nice like that. Try these for size…

  1. First off, have a plan. You wouldn’t go into a client meeting or a session with your accountant without planning, would you? Social media is one of the most powerful promotional tools you have at your fingertips - don’t leave it to chance. Hone key messages, visionboard your brand and research the platforms and strategies that will work best for you.

  2. Use a scheduling tool and batch schedule. Don’t let the distractions of real life derail your online presence - take photos and prepare streams of tweets in bulk and in advance and let a clever scheduling tool like Buffer or Hootsuite do the posting for you.

  3. Own your brand. A wise Teddy Roosevelt once said ‘comparison is the thief of joy’ and by jove, he was right. Yes, those photographs of sun-soaked Miami complete with lithe, tanned models in colour-pop bikinis really are something, but if you’re an alternative family portrait photographer based in rainy Cumbria you need to accept - no, celebrate - that your brand is different - no better, no worse, just different - and equally glorious.    

  4. Only post if you have something valuable to say. If it feels contrived or false or posting-for-posting’s-sake, don’t - wait until it flows. If you follow our advice above and stick with your key messages and own that brand, you’ll be brimming with ideas for blog posts, tweets and captions anyway.

  5. And finally, don’t forget - it’s a social NETWORK. This shouldn’t be the digital equivalent of you standing on a plinth shouting into the void with a megaphone - you’re here to engage with people. Ask a question, offer a freebie and applaud good work where you see it; you’ll soon turn a passive audience into an active community.  


Ready to let go of the stress and worry?

 We’ll be taking enquiries from businesses wanting some social media sanity in their lives from 2nd March, so book a call and let's chat. 

Laura CutressComment
How To Know When To Grow Your Team

Readers, I have a confession to make.

Behind that ultra-minimalist cool, calm and collected Instagram grid, things have been a little - shall we say hectic? - recently here at Anchor and Dash. Perhaps you noticed the endless cups of coffee sneaking into the social media posts over Autumn. Well, I can tell you I wasn’t doing it for the aesthetic appeal of a pretty latte - at least, not completely. This girl needed caffeine.

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I really can’t complain. I mean, what can I say? ‘I’m overrun with fabulous clients!’ How terrible for you. ‘I have strategy solutions coming out of my ears!’ Oh my, sounds unbearable. ‘I’m brimming with ideas for their marketing journey!’ Woe is you, Laura. NOW STOP BEING SO ANNOYING.

But allow me to be serious for a moment. Doing it all can sometimes feel like the easiest - and most cost-effective - solution. After all, you’re a small business owner. Like us, you’ve probably built your empire from the ground up and poured in some blood, sweat and black mascara tears for good measure. Nobody knows your operation like you do. So what’s your answer? It might feel like the only option is to work, work, work. More hours, more stress and less time for pesky distractions - you know, like sleeping and eating and, err, I’m pretty sure I could cut down on the breathing if I tried...

Hang on. Suddenly this slavery-and-sacrifice strategy doesn’t seem like such a great way forward. And this is where it can sometimes go a bit Pete Tong for the small-to-medium-sized brand builder. Sound familiar? Well, this is exactly where I found myself in December. And if any of the following apply to you, let me tell you something: it’s time to grow your team.

Are you:

  • Cutting corners on your core business - e.g. sacrificing photo editing time for mind-numbing admin or accountancy?

  • Repeatedly procrastinating, pushing the same tasks to the bottom of the pile again and again?

  • Turning down jobs you’d love to take (and could really lead somewhere) because you simply don’t have the hours in the day?

  • Or are you - and we’re going to be frank here - an overworked, stressed-out nightmare to deal with or - heaven forbid - live with?

I’ve taken my own advice. In recent months, Anchor & Dash have taken on a white-hot Virtual Assistant, a copywriter extraordinaire and a design and branding guru to add to our team of kick-ass creatives who can really make our clients’ ambitions fly! We've got the dream team lined up, and ready to go, and I'm so excited about what this now means for both our clients and the status of my grey hairs!   

You save me 6 hours a week by managing my accounts and digital marketing!

That’s over £1500 a month of billable time I get back... an amazing return on investment!

And so I’m pleading with you: invest in yourself and your business. At the risk of sounding like a shampoo advert, you’re worth it. It might just save your sanity and, given time, it will pay dividends in terms of targeted client reach, meaningful audience engagement, increased online profile and business growth. Most importantly, you’ll have time to focus on what got you started in the first place...

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But don’t just take my word for it. Our wonderful client Rachael from Simplified Accounting has written a blog post about this very topic and - get this - she also advocates taking the ‘Grow Your Team’ mantra into the domestic realm and getting yourself a cleaner. Consider yourself enabled, folks...


Want us in your gang? We're taking call bookings from 1st March if you want this shiny new dream team on your side. 

Laura Cutress Comments
How to be a Social Media Minimalist

So - I'll jump straight to it. 

How much sh*t are you putting online?

We've been thinking lots about minimalism, and the 'tidy desk - tidy mind' mantra a fair bit recently and realised this is something we do automatically online. 

For the last YEAR, we have been checking our Timehop App and making conscious decisions about what we want to have representing us.

If you have heard of the Marie Kondo / KonMari method - 'The Life Changing Magic of Tidying Up', and if you haven't watched the 'Get Rid of Your Sh*t' Youtube video I urge you to do it now!

You see, for the last year we have been systematically DELETING (yes, deleting) posts from our social media, blog and general online platforms. In the true KonMari style - if it doesn't serve a purpose to our brand, or no longer brings us joy, its GONE. Just like we currently have a bag full of old clothes to go to the charity shop for recycling, we outgrow online content too. 

The brand, business and person you were 6 - 12 - 18 months ago, is likely to not be who you are now. Just as our bodies and living space grow and change, so does your online business. 

So we're urging you, take a look at what you're putting out there. Does it serve a purpose? Does it fill you with joy? 

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We're passionate about helping businesses and people be visible online in a way which feels GOOD to them. It's about enabling them to have a purposeful platform to shout about their passion! We want to be your architect, to build your platform, and give you a loud speaker in front of your ideal audience. We will help small businesses and people unpick their passions and distill it into a brand that they feel proud of. Our utopia is working with people who have something important to say, a purpose to share or passion to make a difference. Our wonderland is where everyone has a voice which makes them feel proud!

We know that actually deleting posts, or cutting back, can bring on The Fear, but we're not talking easing back on your marketing here. 

We're talking about marketing with purpose. 

Everything you say should represent you as a brand. It should distill down to your key message and share it clearly and concisely. Your audience should feel like they know exactly what you are all about, after seeing just one post. 

Sure, you could consider this kinda intense, but the digital world is so noisy these days, how many shots do you think you have to win this audience round? 

Speak to your ideal client directly. Imagine everything you do is for them. What do they need? What do they want? What makes them laugh?

There is no need* to post a picture of your dinner unless you're a health blogger, PT, doing PR for a local company or a chef wanting to show off. Is your cat on brand? Is your toddler? If the answer is no, save it for live stories where your followers can see behind the scenes. It's great to delve deeper into the world of our following and we all love seeing what's going on day to day! 

Strip it back. Hone into your deeper message and purpose and soon you will see that followers are your ideal clients, your engagement is meaningful, and you've saved hours of the day (and your dinner hasn't gone cold) 

If you would like to explore how we can assist you, now is the perfect time to chat and get organised before the new year! 
There are multiple options to work with us but here's the low down: 

1. Social Media Management starting at £99 p/m
2. Consulting Services, Training & Coaching from £199
3. The Social Collective - next round starts Jan 15th 2018, waiting list is open

Laura CutressComment
10 Key Items to Send in Your Newsletters

The internet is about to get INCREDIBLY noisy with all the sales, promotions (Black Friday / Cyber Monday I'm looking at you) and general advertising that's about to kick off. Now is the time for you to start utilising ALL the tools in your marketing box.
Sure, you're on social, you're out and about, but what about that lovely lovely 'list' you've been working so hard on for the last year? 68% of markets believe newsletters are the most effective email message in their arsenal.  Are you utilising those key contacts? They have opted in to hear from you - but what should you say?

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Here's our top 10 ideas for your email campaigns! 

  1. Relevant news - This is a no-brainer. What are you up to? What's happening in your industry? Place yourself as the go-to source of knowledge on the area!
  2. Helpful Resources - Being helpful to your target audience is a great way to build trust. Share apps, hacks, resources and helpful tools that will help your subscribers. (e.g. see ourTop 5 Digital Marketing Apps!)
  3. Behind the Scenes - People are curious and love being let in to your world! What are you up to at the moment? Can you share a sneak peek, a video of your creative process, maybe a studio tour?
  4. Exclusive Content - Providing exclusive content will make your subscribers feel super special. This is perfect 'added value' material that only they will get access to (either sole exclusivity or before the wider public). 
  5. Flash Sale! - Drive your subscribers to your website right there and then. Who doesn't love an exclusive offer? 
  6. Personal Info - Your mailing list is relatively private and so its the perfect space to get personal with your audience. Your subscriber love to hear about you as a human, rather than you the business. So what's going on in your world?
  7. Recap - Have you shared recent blog posts or content that your list might have missed out on? A recap email is a great way to send people back to your site and remind them of all the expert content you produce!
  8. Survey / Questions - Do you need feedback on something? When we asked you aboutThe Social Collective, we got fantastic feedback which shaped how we presented this to you! Your audience's voice is invaluable, so ask away - they will appreciate the opportunity to give their opinion!
  9. Promote your business - Share what you do and what you can offer! What are you taking orders for at the moment? Do you have a new product or service to promote?
  10. Share a review or client profile - Have you had awesome feedback recently? Remind your list why you're amazing and what you loved about that particular job. Treat this as a mini-case study: what problem did you solve and what was the outcome?

> We know it's not always easy to know how to approach your social media presence but this is where we can help. From defining your tone of voice to finding your online community and planning how to engage with your ideal client, we can arm you with a plan that will get you there. 
> Finding the time to keep up with the curve on social media can be challenging. Let us manage your accounts for you so that you can get back to doing what you love. We'll take your brand voice and establish a consistent presence you can be confident in. We can help to grow your accounts organically, generating higher engagement and more effective reach. 

Talk to us, believe it, and we can do it!!

Laura CutressComment
Where to Start with Social Media Analytics

When are you going to stop playing at social media and start taking it seriously?

Whilst everyone starts winding down a little for a summer break, we've been trialing a couple of new packages on the down low and have had such an overwhelming response from from our guinea pig clients!

So... we've decided to just jump straight in and offer something new to you all this summer! 

This is for those of you that just flipping LOVE social media. 

Wait. What are you talking about Laura? I thought you wanted us to give you our social?

Ha of course I do! But I also get how interesting it is for you to do it yourself... if that's your thing! It's great to engage with your community, see real-time responses and ultimately get 1-2-1 with your fans. 

So what should you be looking for when it comes to social analytics?

1. Basic Trends

Have your account numbers moved up or down? Followers, engagement and reach. 

2. Your Audience

Where are they, what age are they and when are they most engaged?

3. Your Content

What is your content distribution like? Are you producing varied, media rich posts than can be easily shared and engaged with?

4. Conversion Rate

How many times are visitors clicking through to your site or your CTA button? This ROI is an easy one to track! 

5. Your top (and worst) posts

What can you learn from these? What should you keep, and stop, doing?

The report on my social media allowed me to see the insights of what was and wasn’t working and the demographics of who looks at and interacts with my posts. This has given me great food for thought as to the type of post I should make and who my targets on different social channels are - more effective marketing will come as a result

When it comes to business, is it all play and no work? Is it GO GO GO? Do you have time to stop and think?

Our analytics packages are for real growth. It's for you if you want to see a real impact on social, but need someone to get down and dirty with the stats. 

You are: 

  •  Running a real time business. You need content to be live and online immediately
  •  Feeling stagnant, your account growth has slowed down and your engagement has stalled
  •  Happy to manage your accounts yourself - you love the engagement and process
  •  Busy! It's post and go in your world
  •  Not sure if your posts are being seen by the right people
  •  Ready to get serious about your social marketing and create a fan base

Your work is on the pulse and you need to stay present with your community at all times. 

By using your social stats and analytics to inform your marketing, you will identify your strengths and weaknesses and be armed with the knowledge to continue improving. 


  •  Clear on your wins, and where needs work
  •  Confident that your brand is being portrayed creatively and your mission accurately, attracting your ideal client. 
  •  Organised, supported and prepared to manage your marketing campaigns. 

I used to hate stats too. How boring is it to be presented with an Excel sheet full of numbers and be expected to decipher the results! But then I worked out how to make them pretty, and fun, and tell me EXACTLY what I needed to know. And all of a sudden. 


Do you want to smash the stats? 
When are you going to stop playing at social media and start taking it seriously?

Chat to us today and let's get you upgraded. You got this. 


Laura Cutress
5 Free Ways to KickStart Your Campaigns

So. We're round the corner from Q3 - YES REALLY. July - September is where prep goes down for the holidays, whether you want to get friendly with the C word or not*.  
Now is the time to really address your goals. What was your target for 2017? Are you halfway there or has the year run away with you? 

We know that there is no one-size fits all, you and your business are unique. Which is why we offer a range of packages from start up to corporate.  But we also know, that sometimes cash-flow can be difficult. If you're wondering what you can be doing before needing to spend your marketing budget, be sure to tick these off first:

*(that's Christmas, FYI)

1. Run a Giveaway with a popular blogger

Do you have a cute product that fits well with a blogger's brand? Team up to run an awesome giveaway. 

2. Pin your brand's infographics and checklists on Pinterest

Make sure the descriptions and links are accurate so people can pin and find you! 

3. Guest post on a popular blog

Got something interesting to say? Share on a platform that will widen your audience.

4. Only post 25-30% promotional content on social media.

People are more likely to trust you when you're not constantly trying to ram something down their throat. Just sayin'. 

5. Build a brand that focuses on customer retention and engage with clients on social media

Encourage your clients to come back time and time again and celebrate their wins with them. Cross promotion, collaboration and participation. 

So. Are you doing those things? 

Leave us a comment and let us know! 

Laura CutressComment