Strategy · Systems · Scale anchoranddash.com

The architecture ambitious
businesses grow into.

I build the direction. Then I build the road.
I build the engine that makes your tech pay for itself.
I build what you get when strategy and technology stop arguing.

Not an agency. Not a consultancy. Not a vendor. One senior principal who builds the thing, and hands it over owned.

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Ambition isn't a plan. I bring the strategy, systems and senior leadership to build one.

What I do

The full stack.

Strategy, systems and scale, and what sits inside each.

Step one
Strategy.
Marketing + Growth Strategy
Direction before execution. The fractional CMO function, positioning and the roadmap you actually run.
Fractional CMO · GTM strategy · Positioning · Growth roadmap
→
Step two
Systems.
CRM Design + AI Automation
The operational backbone that makes strategy work. The CRM your team finally uses, automated where it counts.
HubSpot · Pipedrive · Automation · AI integration
→
Step three
Scale.
Growth Infrastructure
Growth that compounds. Lead generation, nurture and the end-to-end experience that turns attention into pipeline.
Lead gen · Nurture sequences · End-to-end UX · Conversion · PR & partnerships
→

What I'm not

Not an agency.

Agencies execute. I architect. There's a difference. You won't get a team of juniors, a monthly report and a bill for activity that didn't move anything.

Not a consultancy.

I build the thing. Not a deck about the thing. Every engagement ends with something real, owned by you, operational from day one.

Not a vendor.

I recommend what works. I don't sell what pays commission. If your current tech stack is fine, I'll tell you. If it isn't, I'll fix it.

A black background with a large white ampersand symbol.
A black desk with a closed silver laptop, white earbuds, a smartphone, a white cup of coffee on a saucer, a black book, and a black tablet or notebook, with a black thermos on top of the stack of books.

Growth Requires Structure.

Is Your Business Built to Scale?

The Growth Architecture Audit is the first step.
A structured review of positioning, systems and scale readiness.

Apply For the Audit
Client results

What structured marketing
actually delivers.

Selected clients The North Face Arts Council England Mina EV Gravitate Terra Nova University of York Next Gen Makers
Campaign strategy for the AW17 concession launch, culminating in the brand's biggest mountain festival activation to date, in Chamonix.
The North Face
Outdoor + Sport
Strategic communications leadership for the national Participation Survey, a complete multi-format package delivered to national standards.
Arts Council England
Public Sector + Charity
Laura is our entire marketing and PR department. In a very short time she secured 20+ articles across key trade publications, generating a huge number of leads, and that's not to mention the white papers, webinars, CRM campaigns and social media work.
Chris Dalrymple
Mina EV
Laura came into Gravitate as Fractional Marketing Director and helped us create a strategy to scale. She supported and trained our Marketing Exec while devising and implementing strategy, and was key to identifying gaps and helping us move forward.
Sam Newton FCCA
Co-Founder, Gravitate Accounting
Go-to-market and performance campaigns at 6p cost per lead. Black Friday targets exceeded, and the brand later acquired by a competitor.
Nuvictus
Health + Wellness
A fractional CMO engagement for a national engineering apprenticeship platform: website, lead generation, CRM pipelines and nurture infrastructure built from the ground up.
Next Gen Makers
Engineering + Manufacturing
Let's work together

Ready to grow
with structure?

No pitch decks. No lengthy discovery. Just a conversation about where you are and where you want to be.

Or start with the Growth Architecture Audit →

Get in touch

Start a conversation.

I work with a small number of clients at any one time, and I'll respond personally within one working day.