Strategy · Systems · Scale
For ambitious businesses who need a marketing partner; not another to-do list.
Work featured in: Tatler · Condé Nast Traveller · The Sunday Times Style · Mail Online ·
• Your business is established — but your marketing feels reactive instead of designed.
• You’re generating revenue, yet growth feels inconsistent or overly dependent on you.
• You’ve invested in branding, websites, or ads before — but nothing has truly connected into a cohesive system.
• You know visibility matters — but you want strategic attraction, not constant content pressure.
• You’re ready to build infrastructure that supports scale, not just short-term wins.
• You want a strategic partner who can see the whole picture — and lead it.
• You’re done experimenting. You’re ready to operate properly.
If that resonates, Anchor & Dash was built for you.
Is this you?
Strategy - Design
Clarity. Direction. Decisions.
For businesses ready to stop guessing and start leading.
I step in as your strategic marketing partner — aligning brand, offer, positioning, and growth priorities so every move is intentional.
This is where we define:
• Market positioning + messaging
• Offer architecture + pricing strategy
• Go-to-market plans
• Brand narrative + creative direction
• Growth roadmaps
You don’t need more tactics.
You need alignment at the top.
Perfect for:
• Founders in growth mode who feel scattered
• Businesses pivoting or repositioning
• Teams needing senior marketing leadership
• CEOs who want strategic clarity before scaling
Systems - Build
Infrastructure. Automation. Intelligence.
For businesses who want marketing that runs without chaos. Strategy means nothing without execution infrastructure. I design and build the backend that powers your growth; from AI workflows to lead generation engines.
This includes:
• Funnel architecture + lead gen systems
• CRM builds + automation
• AI integrations + process design
• Marketing tech stack alignment
• Reporting + data flow optimisation
You don’t need more tools.
You need the right ecosystem working together.
Perfect for:
• Businesses drowning in disconnected platforms
• Founders tired of manual processes
• Teams ready to automate and streamline
• Brands scaling beyond DIY marketing
This is where we turn vision into an operating system.
Scale - Attract
Execution. Visibility. Expansion.
For businesses ready to grow intentionally - not just “get busy.” Once the foundation is strong, we activate growth. This is where visibility meets structure.
• Strategic content direction
• PR + partnership outreach
• Paid traffic oversight
• Campaign launches
• Funnel + conversion optimisation
• Audience growth aligned to revenue goals
You don’t need more noise. You need momentum.
Perfect for:
• Established brands ready to expand
• Founders stepping into thought leadership
• Teams preparing for major launches
• Businesses who want marketing that compounds
This is growth with structure - not chaos.
Hi, I’m Laura
I work with ambitious founders who are ready for their marketing to operate at the level their business deserves.
With 15+ years in marketing and brand strategy, I’ve helped businesses launch, reposition, and scale across multiple sectors. My experience spans brand development, commercial strategy, creative direction, and marketing systems — which means I don’t just focus on visibility.
I focus on building the structure behind it.
I think holistically.
I see patterns quickly.
And I design marketing ecosystems that connect strategy, systems, and scale into one cohesive engine.
What you can expect when we work together:
• Clear strategic direction — no more reactive decisions
• Intelligent systems that reduce noise and increase leverage
• Creative leadership that aligns brand with revenue
• Structure, prioritisation, and momentum
• A partner who sees the whole picture, not just the next task
I’m not here to manage your social media.
I’m here to help you operate properly.
If you’re building something serious, we’ll get along very well.