Interim Marketing Manager, Strategic Lead, Consultant, Coach & Creative.

For 15 years, I’ve worked at the intersection of brand, behaviour, and business growth.
As a Chartered Marketer, consultant, and fractional CMO, I support businesses that are ready to evolve; but need clarity, structure, and strategic marketing to get there.

Anchor & Dash was built on a simple mission:
to make marketing feel clear, intentional, and genuinely aligned with the business you want to build.

No overwhelm.
No noise.
Just thoughtful, practical marketing that helps your brand move forward with purpose.

What I Believe

Marketing shouldn’t feel chaotic or confusing. And you shouldn’t have to figure it all out alone.

I believe in:

  • Clarity over complexity

  • Strategy before execution

  • Brand foundations that actually mean something

  • Content with purpose, not pressure

  • Marketing that feels human — not robotic, formulaic or forced

At its heart, my work is about helping you communicate who you are, what you do, and why it matters — in a way that feels authentic and makes people pay attention.

Portfolio

My Background (The Credentials Bit)

I’m a Chartered Marketer (MCIM) with 15 years of experience across brand development, content strategy, marketing direction and business growth. I also hold a PhD in Law, specialising in human behaviour and decision-making, and a post-graduate certificate in Business Coaching and Mentoring — a foundation that deeply influences how I approach brand psychology, messaging, and consumer insight.

My work has been featured in Tatler, Condé Nast, The Sunday Times Style, and I’ve consulted on creative and strategic campaigns for brands including The North Face, Terra Nova Equipment, The BMC, GB Climbing / Paralympics GB and John Lewis.

I’ve coached founders, marketing teams, and growing businesses around the world; helping them refine their message, strengthen their brand, and build marketing systems that actually work.

Why I Do This

Because I’ve seen too many brilliant founders with incredible ideas get stuck in the overwhelm of marketing.

They care deeply about their work — but their message isn’t clear.
They’re doing everything — but nothing feels consistent.
They want to grow — but don’t know where to start.

My role is to be the calm in the chaos. The strategic partner. The person who helps you turn the noise into a clear direction, and ensures you actually get there.

What It’s Like to Work Together

Clients come to me for support, but stay for the partnership.

Working with me is:

  • grounded and practical

  • strategic and thoughtful

  • collaborative and honest

  • supportive, structured, and human

My job is to understand your vision, help you refine it, and then build the strategy and systems that make it real. Whether we’re working on your brand, your content, or your entire marketing direction, you’ll always leave with clarity, never more confusion.

Ready to move your brand forward with confidence?

Let’s talk about where you are now — and where you want to go next.

Get In Touch