The Practice Strategy · Systems · Scale

About
Anchor & Dash.

A boutique, partner-led marketing advisory practice. Senior leadership for businesses ready to grow with structure.

An overhead view of two women working at a white desk with a laptop, notebook, pens, and a cup, in a modern workspace with wooden flooring and minimalist decor.

Anchor & Dash is a boutique, partner-led marketing advisory practice.

We work with founder-led and growth-stage businesses that are ready to move from reactive marketing to structured, accountable growth — combining strategic direction, operational systems, and disciplined execution.

Every engagement is led at partner level. No account managers. No junior layers. No activity without direction.

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Dr Laura Cartwright, MCIM

Founder, Principal Strategist + Managing Partner

Laura founded Anchor & Dash to help ambitious businesses bring clarity and structure to their marketing.

With more than 15 years’ experience across brand strategy, marketing infrastructure, and commercial growth, she works directly with clients to define direction, design systems, and guide expansion.

Laura is a Chartered Marketer and has worked across start-ups, scale-ups, and professional services firms — bringing both strategic thinking and operational depth to each engagement.

She helps businesses move from fragmented activity to structured, intentional growth.

The Team

Partner-led.
Associate-supported.

01
Sam Cartwright — Director, Systems & Operations
Director — Systems & Operations

Sam Cartwright

Sam oversees the operational structure behind Anchor & Dash engagements. His focus is ensuring that strategy translates into disciplined delivery through clear systems, project governance and quality assurance.

Andrea Morco — Specialist Associate, Graphic Design
Specialist Associate — Graphic Design

Andrea Morco

Andrea specialises in graphic design and digital content, with a focus on visual storytelling and thoughtful brand communication. She supports clients with visual design, digital assets, and brand-aligned creative content.

Arlo Garcia — Specialist Associate, Social Scale
Specialist Associate — Social & Paid

Arlo Garcia

Arlo brings a strategic and executional approach to social media and paid acquisition. He focuses on building channel strategies that scale with intent — connecting visibility to commercial outcomes.

ARX
Partner Practice

For larger engagements.

Anchor & Dash is the independent practice of Dr Laura Cartwright MCIM. For engagements requiring integrated CRM architecture, AI automation and senior marketing strategy delivered together, Laura works through ARX — a partner-led advisory practice she co-founded with CRM specialist Chris Toyn.

Explore ARX
Work With Us

Ready to build
with intention?

We work with a small number of businesses at any one time. If you're ready for structured, accountable growth — we'd like to hear from you.

Begin the Conversation Or start with the Growth Architecture Audit →