Nightingale App

For Nightingale, a brand development package launched this start up company into the health sector, challenging and disrupting the agency norms.

An illustrated diverse group of healthcare professionals, including doctors, nurses, and medical staff, standing together on a purple and blue background. The image features a logo and text reading 'Nightingale, No More Agencies' in the bottom left corner.

The Brief

The Nightingale team needed a look that was friendly, modern and utilised a variety of factors to elevate them straight to the leading platform for finding nurse and doctor shifts. From logo to website, marketing strategy and social media, their ideas needed to be translated to a comprehensive content and brand strategy that was ready to launch.

Smartphone displaying a job matching app for locum work, with a hand tapping on a job listing, and text at the bottom saying 'find and get matched to the perfect locum work'.

The Service

A bespoke brand development package, which included a VIP strategy day, brand asset design and website development. With a clear content strategy, the website and app launched simultaneously and is supported by a joint social media and marketing campaign.

Illustration of three hands holding smartphones with different app screens against a gradient background.

The Result

“As a start-up business it gives us our own, amazing brand and digital marketing team but without having to hire our own people. The A&D team have helped us realise our vision for the brand and how we communicate that to our target audience. We are looking forward to continuing to work with them in the future as our business grows.” - Director, Nightingale

http://www.nightingaleapp.co.uk Are you a Nurse or GP looking for great shifts at a time, place and rate that's perfect for you? Nightingale is a completely free online platform that directly connects nurses and service providers for shifts, completely removing expensive agencies from the staffing process.