The Bartlett Foundation
Communications strategy, website and content for a corporate foundation dedicated to improving the welfare and education of children and young people across Yorkshire and beyond.
The Context.
The Bartlett Foundation is the philanthropic arm of Bartlett Group — an established financial services business with roots going back to 1995. Funded by a minimum 8% of the company's pre-tax profits, the Foundation supports organisations dedicated to improving the lives of children and young people across Yorkshire and internationally.
With a growing portfolio of partner organisations and increasing ambition, the Foundation needed communications infrastructure to match the seriousness of its mission.
The Challenge.
A meaningful and well-funded foundation without a communications presence to reflect its impact
No structured approach to newsletter or stakeholder communications
Website not functioning as a platform for the Foundation's story and reach
Content and copywriting inconsistent across channels
Social media presence underutilised relative to the Foundation's credibility and network
The work they were doing was significant. The communications around it weren't keeping pace.
The Outcome.
A structured communications presence built across website, newsletter and social — giving the Foundation a platform that properly reflected the scale and seriousness of its charitable work and partner relationships.
STRATEGY.
Communications strategy aligned to the Foundation's values and stakeholder relationships
Messaging framework for partner organisations, donors and the wider community
Content direction to build credibility and visibility for the Foundation's mission
Channel prioritisation across web, email and social
SYSTEMS.
Website build and content — designed to tell the Foundation's story clearly and compellingly
Newsletter strategy and distribution infrastructure
Copywriting and content creation across all channels
Social media outreach structured around the Foundation's partner and impact stories
SCALE.
Foundation communications now reflecting the genuine scale of its impact — £1m+ awarded in four years
Consistent newsletter reaching stakeholders and partner organisations
Social presence building visibility for a mission that deserved a wider audience
Website functioning as a credible platform for a respected corporate foundation
If your business has vision and momentum but lacks strategic marketing architecture, we can help.