Privacy Policy.
How Anchor & Dash collects, uses and protects your personal data. Last updated April 2026.
Who We Are
Anchor & Dash Ltd is a boutique marketing advisory practice registered in England and Wales. Company number: 10806622.
We are the data controller for personal data collected through this website. This means we determine how and why your data is processed.
Registered address: available on request.
Contact: laura@anchoranddash.com
Data We Collect
We collect only the personal data that is necessary for the purposes described in this policy. We do not collect data we don't need.
Contact form submissions
When you submit an enquiry through our contact or application forms, we collect:
- Your name
- Your email address
- Your business name (if provided)
- The content of your message
Email newsletter and mailing list
If you subscribe to receive updates or communications from Anchor & Dash, we collect:
- Your name
- Your email address
We do not collect sensitive personal data, payment information, or data from third-party sources without your knowledge.
How We Use Your Data
We use your personal data only for the purposes for which it was collected:
- Contact form data — to respond to your enquiry, assess whether an engagement may be suitable, and maintain a record of our correspondence
- Mailing list data — to send you Insights posts, updates, and occasional communications about Anchor & Dash engagements and services
We will not use your data for any purpose other than those stated above without first obtaining your consent.
Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases for processing your personal data:
- Legitimate interests — for processing contact form submissions in order to respond to business enquiries
- Consent — for sending marketing communications and Insights updates. You may withdraw consent at any time by unsubscribing or contacting us directly
Data Storage & Retention
Your data is stored securely within the systems we use to operate this website and manage communications. We use Squarespace (website and forms) and email platforms that comply with UK data protection standards.
We retain personal data only for as long as is necessary:
- Contact form submissions — retained for up to 2 years from the date of submission, or until the enquiry is resolved, whichever is sooner
- Mailing list data — retained until you unsubscribe or request removal
Data is not transferred outside the UK or EEA without appropriate safeguards in place.
Third Parties
We do not sell, rent, or share your personal data with third parties for their own marketing purposes.
We may share data with trusted service providers who assist us in operating the website and communicating with you — including Squarespace as our website platform. These providers are contractually obligated to process data only on our instructions and in compliance with applicable data protection law.
We may disclose data if required to do so by law or in response to a valid legal request.
Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
- Right of access — to request a copy of the personal data we hold about you
- Right to rectification — to request correction of inaccurate or incomplete data
- Right to erasure — to request deletion of your personal data in certain circumstances
- Right to restrict processing — to request that we limit how we use your data
- Right to object — to object to processing based on legitimate interests
- Right to withdraw consent — where processing is based on consent, to withdraw it at any time
- Right to data portability — to receive your data in a structured, machine-readable format
To exercise any of these rights, please contact us at laura@anchoranddash.com. We will respond within one calendar month.
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Cookies
This website uses cookies — small text files stored on your device — to support basic site functionality. Cookies are set by Squarespace as the website platform.
We do not use tracking cookies for advertising purposes. The cookies used on this site are limited to those necessary for the website to function correctly.
You can control and manage cookies through your browser settings. Note that disabling cookies may affect the functionality of certain parts of the site.
Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal obligations. The date at the top of this page indicates when the policy was last revised.
We encourage you to review this policy periodically. Continued use of the website following any update constitutes acceptance of the revised policy.
Contact Us
For any questions about this privacy policy or how we handle your personal data, please contact us:
Anchor & Dash Ltd
Dr Laura Cartwright — Data Controller
Email: laura@anchoranddash.com
Phone: 0114 494 0178
Company number: 10806622 — registered in England and Wales