Nuvictus

Launching and scaling a high-performance supplement brand.

Nuvictus supplement products on a white surface with a glass of water, a green package labeled 'Beyonce Green,' a black package labeled 'R3,' and a few pills in front of the packages.

The Context

Nuvictus was an ambitious sports supplement start-up entering a competitive and fast-moving market.

I joined as the first and only hire - responsible for both marketing and operational execution during a critical growth phase.

The brief was clear:
Design the launch. Build the engine. Drive rapid acquisition.

A white mug filled with dark coffee, a small wooden plate with three capsules, an open book, and a bag labeled 'Nuvictus R3' with the words 'Restore | Recharge | Recover' on it sitting on a wooden table.

The Challenge

• New brand entering a saturated supplements market
• No existing marketing infrastructure
• Product range to be developed and launched at pace
• Limited budget, high growth ambition
• Founder-led business requiring strategic visibility

This wasn’t about maintaining momentum.
It was about creating it from zero.

Nuvictus dietary supplements including a blue packet of R3 capsules, a green packet labeled Beyond Greens, and a blue and white box labeled at-home blood testing kit, on a dark background.

The Outcome

Within a short contract period:

• Product range successfully launched
• Audience acquisition accelerated
• Cost-efficient campaigns delivered
• Founder visibility strengthened
• Marketing systems embedded from the ground up

The company and product range were later sold/absorbed by a direct competitor - marking a completed growth phase.

Strategy.

Defined launch positioning and campaign direction
• Structured the go-to-market plan
• Built the content and messaging roadmap
• Developed thought leadership positioning for the founder
• Identified acquisition channels aligned to budget and speed

The focus was clarity and speed — without sacrificing direction.

Systems.

Implemented Klaviyo email marketing platform
• Built weekly campaign structure and automation flows
• Designed acquisition funnels
• Managed influencer and ambassador communications
• Integrated campaign tracking and performance monitoring

From day one, marketing was built with systems behind it.

Scale.

• Executed full product launch campaign
• Delivered a Black Friday campaign exceeding target metrics
• Achieved 6p per lead acquisition cost
• Drove rapid audience growth through email and partnerships

The brand gained traction quickly in a competitive market — operating lean but strategically structured.

Black background with white text that reads "Strategy. Systems. Scale." in large, elegant font.

If your business has vision and momentum but lacks strategic marketing architecture, we can help.