Cochrane Common Mental Disorders
Content strategy, brand assets and social media training for the University of York's mental health research department — helping a world-class academic team reach audiences beyond academia.
The Context.
Cochrane Common Mental Disorders is part of the University of York's research infrastructure — one of the world's most respected sources of evidence on treatments for common mental health conditions. Their research is internationally significant. Their ability to communicate it to non-academic audiences was underdeveloped.
Anchor & Dash was brought in to help bridge that gap.
The Challenge.
World-class research produced to the highest academic standards — but communicated in language that only reached peers, not the public
No content strategy suited to lay audiences or social media channels
Internal team capable and motivated but lacking marketing confidence and frameworks
YouTube and social channels underutilised relative to the quality of the content
Need for sustainable, team-led delivery rather than ongoing outsourcing
The Outcome.
The CCMD team took ownership of their social media channels with new-found confidence — reaching audiences well beyond their usual academic sphere. Social media accounts grew steadily and their YouTube channel hit a significant following milestone.
"Thanks again for a great session — the team are already putting into practice what you taught them, and it's great to see everything we learned in action." — CCMD Team
STRATEGY.
Content strategy developed specifically for lay audiences outside academia
Brand messaging framework bridging academic rigour and public accessibility
Channel strategy across social media and YouTube
Team-led delivery model — built for sustainability, not dependency
SYSTEMS.
Ideas sessions run with the CCMD team to define direction
Creative illustrations, templates and brand assets produced
Social media training and strategy delivered
Ongoing consultancy to support strategic direction and reporting
Workbooks and frameworks provided for independent use
SCALE.
Social media channels growing consistently beyond academic audiences
YouTube channel reaching significant follower milestone
Internal team confident and self-sufficient in delivery
Research reaching new audiences previously inaccessible through academic channels
If your business has vision and momentum but lacks strategic marketing architecture, we can help.