Trapeze Kids
PR, paid advertising and content strategy for an independent children's retailer — placements secured in The Sunday Times Style, Condé Nast Traveller and Drapers Magazine.
The Context.
Trapeze Kids is an independent children's retailer — a genuinely distinctive high street presence in a sector dominated by volume players and online giants.
Coming out of Covid, the business needed to rebuild footfall, re-engage its audience and reassert its place in the market. The challenge was doing that with the precision and creativity that an independent brand deserves.
The Challenge.
Post-Covid relaunch required rebuilding both physical footfall and online presence simultaneously
Social media advertising needed restructuring and relaunching
Content not reflecting the quality and distinctiveness of the brand
No structured PR strategy to generate broader visibility
Independent retailer competing for attention in a crowded market
The Outcome.
A successful campaign delivered consistent ROI and generated national media interest — with placements secured in The Sunday Times Style Magazine, Condé Nast Traveller and Drapers Magazine. Three of the most credible titles in consumer and retail media.
STRATEGY.
Post-Covid relaunch strategy targeting both in-store and online audiences
PR strategy designed to generate national media coverage
Paid advertising strategy restructured and relaunched across social channels
Content and photography direction aligned to the brand's distinctive positioning
SYSTEMS.
Social media advertising rebuilt and managed
Content creation and photography produced to press standard
PR outreach programme developed and executed
Online presence updated and refreshed
SCALE.
Placements secured in The Sunday Times Style Magazine
Coverage in Condé Nast Traveller
Feature in Drapers Magazine — the leading trade title for fashion retail
Consistent ROI delivered across paid advertising
Local and national media interest generated for an independent retailer
If your business has vision and momentum but lacks strategic marketing architecture, we can help.