Gravitate Accounting
Senior marketing leadership and HubSpot optimisation for a fast-growing accounting firm preparing to scale.
Designing the strategy to scale.
The Context.
Gravitate Accounting is a fast-growing, forward-thinking finance firm focused on helping businesses automate and optimise their finance functions.
As the business scaled, they recognised the need for clearer strategic direction and stronger marketing infrastructure to support their growth. The ambition was clear. The architecture to support it wasn't.
The Challenge.
Rapid growth without a cohesive marketing strategy
HubSpot in place — but significantly underutilised
A Marketing Executive in post who needed direction and structured development
A visible gap between commercial ambition and operational execution
They didn't need more activity. They needed alignment, leadership and infrastructure.
The Outcome.
Gravitate transitioned from fragmented marketing activity to structured, strategically led growth — with the systems and visibility to sustain it.
"Laura came into Gravitate as Fractional Marketing Director and helped us create a strategy to help us scale. At the time we had a Marketing Exec who she supported and trained whilst devising and implementing strategy. Laura was key to identifying gaps and helping us move forward and helped Gravitate get to where we are." — Sam Newton FCCA, Co-Founder, Gravitate Accounting
STRATEGY. We developed a clear, commercially aligned marketing strategy to support the next phase of scaling.
This included:
Positioning refinement and messaging clarity
Growth roadmap development
Channel prioritisation
Defined objectives tied directly to revenue goals
Strategic decision framework for the leadership team
The focus was long-term direction — not short-term noise.
SYSTEMS. HubSpot was already in place but not being fully leveraged. This was a key part of the transformation.
Full audit and restructure of HubSpot usage
Redesigned lead journeys and pipeline visibility
Improved CRM organisation and reporting
Structured processes introduced to support consistency
Marketing Executive trained and developed within the new framework
The result — marketing moved from reactive execution to structured, visible operation.
SCALE. With strategy clarified and systems properly embedded, Gravitate was able to:
Strengthen lead management and pipeline visibility
Align campaigns directly with business objectives
Improve performance visibility across channels
Move forward with confidence, clarity and control
The systems now support the ambition — not slow it down.
If your business has vision and momentum but lacks strategic marketing architecture, we can help.