Nuvictus
Go-to-market strategy and performance campaign execution for a sports supplement start-up — 6p cost per lead acquisition, Black Friday targets exceeded, brand later acquired by a competitor.
The Context.
Nuvictus was an ambitious sports supplement start-up entering a competitive and fast-moving market.
Anchor & Dash joined as the first and only marketing hire — responsible for both strategic direction and operational execution during a critical early growth phase.
The brief was clear. Design the launch. Build the engine. Drive rapid acquisition.
The Challenge.
New brand entering a saturated supplements market with no existing awareness
No marketing infrastructure — built entirely from zero
Product range to be developed and launched at pace
Limited budget against high growth ambition
Founder-led business requiring both strategic leadership and hands-on delivery
This wasn't about maintaining momentum. It was about creating it from nothing.
The Outcome.
Within a short contract period the brand launched successfully, audience acquisition accelerated, and a Black Friday campaign exceeded target metrics. Lead acquisition cost reached 6p — a result that reflects both the quality of the campaign architecture and the precision of channel targeting.
The brand and product range were subsequently acquired by a direct competitor — marking a completed and commercially validated growth phase.
STRATEGY.
Go-to-market positioning and launch strategy for a competitive consumer market
Structured campaign and content messaging roadmap
Acquisition channel identification aligned to budget and speed requirements
Thought leadership positioning for the founder
Clear commercial objectives tied to launch milestones
The focus was clarity and speed — without sacrificing strategic direction.
SYSTEMS.
Klaviyo email marketing platform implemented and configured
Weekly campaign structure and automation flows built
Acquisition funnels designed and activated
Influencer and ambassador communications managed
Campaign tracking and performance monitoring integrated from day one
Marketing was built with systems behind it from the start — not retrofitted after the fact.
SCALE.
Full product launch campaign executed successfully
Black Friday campaign delivered results exceeding target metrics
6p cost per lead acquisition achieved
Rapid audience growth driven through email and strategic partnerships
Brand gained strong traction in a competitive market — operating lean but structurally sound
If your business has vision and momentum but lacks strategic marketing architecture, we can help.