Safe Surface
Full brand development, e-commerce design and marketing launch for an ambitious product start-up — brand, packaging, website, PR and content delivered at pace.
The Context.
Safe Surface was an ambitious start-up bringing a new surface spray product to market. With a strong product concept and a competitive marketplace to enter, they needed everything built — brand, packaging, digital presence and marketing infrastructure — and they needed it fast.
Anchor & Dash was brought in to lead the full launch from brand identity through to ongoing marketing delivery.
The Challenge.
New brand entering a competitive consumer product market with no existing identity or infrastructure
Brand, packaging, website and e-commerce all required from zero
Fast turnaround demanded across every workstream simultaneously
Launch needed to cut through in a crowded retail environment
Ongoing marketing support required post-launch to maintain momentum
The Outcome.
Brand developed, packaging designed, e-commerce site built and launched — with PR outreach, content and digital marketing all operational from day one. The business exceeded its early targets.
"After our phone call we knew you would be the one to help us successfully launch our project. You provided us with kick ass branding that is instantly familiar and stands out against competitors. You successfully handle our social platforms, PR outreach and content channels, as well as building and maintaining our active websites. We are so happy with the work delivered and feel it gives us the edge in a competitive marketplace." — Richard, Co-Owner, Safe Surface
STRATEGY.
Brand positioning and identity development for a new consumer product
Go-to-market strategy for a competitive retail environment
Messaging and creative direction aligned to the target audience
PR and outreach strategy to build awareness at launch
SYSTEMS.
Brand identity and product logo created
Packaging design developed and produced
E-commerce website designed, built and launched
Out-of-house print materials produced
PR outreach programme established
Digital content creation including product photography and video
SCALE.
Full brand and product launch delivered at pace
E-commerce site live and trading
PR and social channels operational from launch
Business exceeding targets post-launch
Competitive market position established through distinctive branding
If your business has vision and momentum but lacks strategic marketing architecture, we can help.